“Our vision is to create a better future for young Australians experiencing disadvantage, and thanks to SCA’s generous in-kind support, many more Australians understand how critical this work is – for young people today and for generations to come. They also allowed us to work with their radio talent, creating pro-bono commercials, and provided numerous opportunities for on-air interviews, among other contributions.” “SCA’s tremendous generosity went beyond in-kind advertising support too. And thanks to SCA’s donation of more than $55 million of in-kind advertising support across its radio, television, and digital networks, they have helped us increase awareness of child poverty in Australia and raise much-needed funds for young people in need,” she said. “The Smith Family is committed to improving the long-term educational outcomes of young Australians living in disadvantage. The Smith Family Acting CEO, Judy Barraclough, said the organisation was extremely grateful for SCA’s support. The Smith Family and SCA also co-created the charity’s Breaking Poverty podcast, which examined the state of child poverty in Australia and how education breaks the cycle of disadvantage. Some of the most impactful connections between SCA and The Smith Family included students on the charity’s Learning for Lifeprogram gaining real-life access to the world of work to inspire their career pathways. “Both charities have played an important role nationwide in recent times, particularly during the country’s bushfires, floods, and COVID-19, so to be able to use our media assets and expertise to deliver information and support on the importance of mental health and children’s education during this challenging period has been a privilege.” The advertising support we provided enabled the delivery of key messages for both organisations along with important research development for the not-for-profit sector, and pleasingly, our people truly embraced the relationships through various experiences,” he said. “We are enormously proud to have partnered with two exceptional charities Beyond Blue and The Smith Family for the past 2.5 years. The charity partnerships saw SCA provide the organisations with a combined $111,560,040 of in-kind advertising and marketing support – a figure SCA CEO Grant Blackley said demonstrated SCA’s enduring commitment and the success of the program. Team members also volunteered at charitable events, including The Smith Family’s Annual Toy and Book Appeal nationwide, as well as providing work experience programs and participating in mental health sessions. ![]() SCA’s people were actively involved in content creation and promotional activations, including Triple M’s No Talk Day, which encourages men to talk about mental health, and coverage of the NRL and AFL Beyond Blue Cups. The Smith Family and Beyond Blue received more than $110 million in in-kind radio and television advertising, along with digital, social, creative and research support. SCA extended its traditional two-year partnership by an additional six months due to the COVID-19 pandemic. The charity program, which wrapped up its latest partnerships at the end of June, works in two-year cycles, with SCA providing in-kind advertising campaign support for its selected charities, while also encouraging its teams to get behind charity-based events and activities. It has been designed to prompt people to stop the discrimination, think about how comments you make could cause real distress and harm, and respect people who are different from you.SCA Embrace, the company’s national charity initiative, has provided more than $110 million in-kind for its partner charities, The Smith Family and Beyond Blue, over a two and a half year period. The campaign, including the Left handed cinema commercial and real life stories, works predominantly with young people as well as the broader Australian community. ![]() This campaign is instrumental in helping B eyond Blue achieve its mission of providing national leadership to reduce the impact of depression and anxiety in the Australian community. Research, as well as the real life experiences of LGBTIQ+ people, shows that discrimination, both subtle and overt, is high for LGBTIQ+ communities. There is research evidence connecting the experience of discrimination with an increased risk of developing depression or anxiety. Beyond Blue, in collaboration with LGBTIQ+ communities and the Movember Foundation, has produced a national campaign aimed at improving the Australian community's understanding of discriminatory behaviour and the impact it can have on the mental health of LGBTIQ+ communities.
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